Ryan Peck

Citibank asked us to introduce their revolutionary Identity Theft Protection service, but didn't want to scare anybody (except their lawyers.) 

The work went on to win Adweek's Campaign of the Year, was recognized by Cannes, The One Show, D&AD and "Outfit" won the Emmy Award for "Best Commercial of the Year."

Art Directors: Steve Driggs, Steve Sage

Ahh…the dreaded 6-second media buy. Pemco asked us if we could do something with this value-added part of a larger media buy and we thought what better way to highlight how quickly things can go wrong. The client loved it, and so did Communication Arts, awarding it in their best-of advertising annual.

A sampling from our award-winning Stay Smart campaign for Holiday Inn Express.

Art Director: Scott O'Leary

As the first automotive manufacturer in U.S. history to become zero landfill, Subaru had been approached by over 800 companies to help them become zero landfill, too. So when the National Park Service asked them to sponsor the year-long National Park centennial celebration, creatively, we saw an opportunity for Subaru to do something of lasting historical importance as well as burnishing their environmental cred:  Offer to do what they’ve done for hundreds of others and help make the entire National Park System zero landfill.

Ambitious. Historical. And ultimately successful. Working with the Department of the Interior, the National Park Service and the National Parks Conservation Association to develop a pilot program that we then unveiled throughout the entire park service. We filmed the entire process, cut long and short form documentary pieces, broadcast spots and created a Cannes Lion and One Show Pencil-winning interactive website to house it all.

See it all yourself at subaru.com/environment

Trio of spots from our Travelers work. First two were nominated for Emmy Awards for "Best Commercial of the Year." The second was the one time in my career the client didn't ask for the logo to be bigger.

The Subaru WRX is the redheaded stepchild of the brand, a wolf snarling among the granola-filled sheep in the flock. To speak to the fans of the car, we had to distance ourselves from the touchy-feely Love campaign. So, we created an entirely new company - completely separate from Subaru - called DoubleURXXX Productions, and set about making stuff our guys would love. This piece was the trailer for a feature film never made...but worked perfectly as a stealth add for the car.

Zombieland-director Ruben Fleischer helmed. Art Direction, Scott O'Leary

We all know insurance companies protect houses, cars, boats and motor cycles. They spend millions of dollars making us laugh at all the bad things that can happen to our stuff. What if the little guy didn’t play their game? An insurance company taking a risk? What if we insured something else? Not just the things we buy, but the one thing that earns us all the other things: Ambition.

For years H&R Block had been losing ground to software that made filing your taxes easy, even though filing with H&R Block nearly always resulted in people getting more money back on their returns. We had to prove to people that they were leaving money behind, and the answer came when we learned that you could refile previous year’s taxes and get a second return if you were owed more money. So we created the H&R Block Second Look, and chose a small town Greenback and offered to redo the taxes of every single person there.

We found them more money and proved our point –and at a time when many of them needed it most.

And we also found ourselves the winners of three Cannes Lions.

Part of our Zero Landfill Initiative for Subaru, we created this guerrilla poster and digital campaign to live on social media channels as well as in our National Park and corporate partners, to get people thinking about where all the shit they throw away actually goes.

The Bahamian Ministry of Tourism asked us for a way to break through the typical sand & surf advertising so common in the US during the winter months. We invented a way for concerned people to get their workaholic or sun-deprived loved ones the help they so desperately need: the Bahamavention.

More than just a TV campaign, we created a robust website with its own booking engine for people to plan their entire trip (even airfares), video travelogue, new voice-mail messages for the tourism headquarters and, finally,  a (now infamous) half-hour Bahamavention Infomercial.

It earned the Bahamas their best tourist season in a decade, and earned us three Cannes Lions and a One Show Pencil.

For year two of Chrismahanukwanzaka, we created a helpline people could call to get help picking the perfect mobile phone, with a giant ham to keep score.

The client wanted a :30 spot and some Instagram posts. We convinced them to create an entirely new company, devoted to making the adrenaline-fueled stuff their biggest fans already loved. After making our first hire, Skateboard legend and rally racer Bucky Lasek, we made this.

The new Town & Country is the safest car for families and children ever made. Here is a sampling from our launch campaign.

Men in towels selling the benefits of a brilliant new shower redesign. Are these glorious times, or what?

Made on a shoestring budget, much like the films featured in the festival, our campaign highlighted the spirited independence of the filmmakers and the CSFF itself.

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Uniquely impacted by the events of 9/11, we launched this campaign during the Oscars to show the pride United employees have in helping America return to flying. This was the follow-up effort to our initial broadcast work.

At a time when most car companies are trotting out their fake Santas and cars with big red bows, we chose to make stars out of the people who benefit from Subaru's year end sales event. it resulted in the single best month in Subaru's history, all without showing a single car.

Coasters and posters.

Part of our campaign to launch the 7-Series, the most technically advanced car they’d made up to that point.

Branding campaign for Kohler leveraging the greatest product they have: their thinking.